“Making money make sense.”
Squash
Advertising agency active in the financial sector
Work Accomplished:
Brand development, Creative direction, Narrative design, Communication strategy, Campaign creation, Content development, Simplifying complex concepts, Client engagement, Financial storytelling.
During my role as the Creative Director of Squash, I worked with a diverse range of companies in this sector. My role was to help these companies translate and transform complex financial products into engaging, relatable stories that resonated with their audiences.
The challenge:
Transforming the dry and complex, into simple and compelling.
Financial topics are often perceived as dry, daunting, and inaccessible. The challenge was to simplify these complex subjects and make them not only understandable but compelling. My focus was on crafting narratives where none existed—turning abstract ideas into clear, actionable stories that resonated with audiences.
Through a variety of successful campaigns—ranging from product launches to educational videos and TV ads—I helped clients engage their audiences, explain financial concepts, and ultimately drive investment. These efforts resulted in greater awareness, accessibility, and adoption of financial products across a range of audiences.