Madota: Crafting an exciting world around an artistic duo.
Madota
Music Producers/DJ duo
Work Accomplished:
Artistic Brand Development, Creative direction, Event concept development, Content creation, Narrative design, Visual storytelling, Filmmaking, Photography.
MADOTA, an eclectic DJ and producer duo, is known for bringing life, color, and groove to the global electronic music scene. Through this collaboration, the aim was to build a vibrant world around their brand—one that connects audiences to their playful, inclusive, and dynamic energy.
The Challenge:
Standing out in a saturated scene.
We needed to rise above the noise. The challenge was to dig deep for an identity rooted in authenticity, blending Madota’s Iranian roots, Berlin influence, and global appeal.
We focused on building a sense of community and belonging around their performances, introducing playfulness and authenticity into a hungry scene, and finally reimagining online engagement through storytelling that reflected their dynamic energy and spirit.
The Process: Creating a world that resonates.
We crafted MADOTA’s identity through a mix of visuals, events, and digital storytelling that connected deeply with their audience.
It started with photoshoots in Berlin, highlighting their roots and the city’s iconic role in electronic music. This imagery became the foundation of their brand, reflecting authenticity and eclectic energy.
Then our concept live events followed, creating spaces where MADOTA could showcase their ability to foster a vibrant community. These weekly sessions, held in collaboration with local venues and businesses, not only positioned the duo in the Berlin scene but also demonstrated the inclusivity and connection they bring to every performance.
Our storytelling set the tone for MADOTA’s growing international presence, including their world tour, framing it with a colorful and dynamic narrative.
Work in Progress: To enhance their online reach further, we are in the process of crafting a music video for their latest release on Nervous Records, tying their music to a cohesive visual identity.