“transforming complex scientific ideas into compelling concepts “
Technological innovation company addressing global challenges through scientifically engineered solutions.
Ionics Research
Work Accomplished:
Comprehensive World-building — Conceptual development, Creative direction, Narrative design, Visual storytelling, Public engagement strategy, Cross-disciplinary collaboration.
At Ionics Research, I worked to transform complex scientific innovations—like zero-carbon power plants and drought solutions—into compelling narratives and visions that merged technology with societal and environmental needs, creating worlds people could believe in and rally behind.
The Challenge:
Giving life and colour to abstract concepts.
The greatest challenge was bridging the gap between advanced scientific innovation and public understanding. Concepts like zero-carbon power plants or drought mitigation systems were often too abstract, technical, or distant for the average person to grasp or support.
What had to be done was to engage with people’s imagination and senses.
My task was to make these ideas tangible and relatable—turning engineering marvels into concepts and narratives that connected with people’s daily lives and values.
The Process:
Bridging Gaps.
Creating New worlds.
We developed immersive concepts like The Oasis at Masdar, a zero-carbon park in the desert. By transforming a power plant into a vibrant communal space, this project set a new standard for sustainable design. Presented at the 24th World Energy Congress, it showcased how clean energy could seamlessly integrate with public spaces.
We connected innovation to human experiences with The Seaflute, a power plant that served as both an energy solution and a space for community interaction. This project highlighted how clean energy infrastructure can also foster public engagement and accessibility.
We created public engagement through design with The Pipe, a project addressing drought mitigation in Southern California. This visually striking, interactive public space captured global attention, sparking media buzz and demonstrating the power of design to engage communities.
