A world of raw, immersive musical experiences.
Beautiful Mess Music
Record Label + Music Channel
Work Accomplished:
Brand development + Creative direction + Production management + Content development + Communication strategy
Premise:
The aim behind Beautiful Mess was to create a record label and visual channel that delivers immersive musical experiences. Focused on raw, unfiltered sound, it invites listeners to deeply engage with music in its purest form, both visually and audibly.
— Album Covers for the latest releases
The Challenge:
In a world of processed, commercialized music, the goal was to craft a brand that offered an authentic, raw connection to sound. Beautiful Mess needed to position itself as a space where both music and storytelling could thrive, creating a deeper engagement with its audience.
My role:
As Creative Director and Brand Strategist, I crafted the brand’s narrative and visual culture, weaving its playful and raw essence within all storytelling elements. From it’s initial media production, all the way to its communication language and presence on social media, we have created a cohesive brand experience.
Outcome:
The result has been an ever-growing immersive platform where audiences could lose themselves in authentic, unfiltered music. Whether in Audio, video, across the different platforms, we have created a unique space for artistry, offering a deeper, more personal connection to music.
