Giving life to a high end Yoga and wellness studio.
Ashtanga Yoga Vevey
A Swiss based Yoga and wellness Studio
Work Accomplished:
Brand image expansion, Creative direction, Content creation, Narrative Design, Visual storytelling, Filmmaking.
Ashtanga Yoga Vevey is a dedicated yoga studio committed to teaching Ashtanga in a safe and intelligent manner. The studio offers a unique approach to Ashtanga yoga, led by experienced teachers, emphasizing not only the physical aspects of yoga but also its transformative power, fostering a strong sense of community and individual growth.
The Challenge:
encapsulating the essence.
We needed to tap into the authentic values that made and differentiated what the AYV studio was all about.
We had to refine and develop the refreshing and unique essence that was at the heart of this space in a way that it would be easily communicated in digital and virtual platforms.
The Process: Creating a world that resonates.
We focused on what made this place very special: The incredible sense of community, the principled practice, the multifaceted approach to yoga and wellbeing, from philosophical to physical to spiritual.
By creating a refined voice and angle, we sought to weave all of the various communications together, creating a coherent world and a unified brand.
The community's response to these communications has been immediate. The intricate world of yoga practice and philosophy — once bewildering — is more accessible and engaging.
Overtime, the emphasis on community engagement has situated AYV as a central hub for yogis in Vevey, promoting connection and collaboration among practitioners.
